Accelerate 2020

Events | Creative Direction | Art Direction

Skills & Responsibilities:
Creative Direction, Art Direction, Attendee Journey, Event Branding, Print & Digital Signage, Scenic & Decor, Graphic Design, Motion Graphics

 
20200114-175743-GoogleAccelerate20-SM-9133.jpg
20200114-183059-GoogleAccelerate20-SS-0938.jpg
IMG_4403.jpeg
acc20-WR-branding component-shapes.png

Event Identity

Establishing visuals, shapes & patterns

20200114-180739-GoogleAccelerate20-SS-0792.jpg

Scenic & Decor

From custom scenic builds, to backdrops & lighting, to styling atmospheric lounges we carried the show identity and the mood of the evening into every detail.

20200114-164628-GoogleAccelerate20-SM-8857.jpg
IMG_4474.jpeg
IMG_4434.jpeg
0af3b8_9c815c658b64440f97d68d81819f0629~mv2.jpg

Signage & Wayfinding

From massive digital meshes & playful custom builds, down to the menus for the evening, the visual identity was extended to digital and printed signage of all sizes.

meterboards2.png
menu-top-mockup@0.75x.png
menu-multiple-mockup@0.75x.png
IMG_4422.jpeg
IMG_4443.jpg

Activations & entertain-ment

From immersive activations, to dynamic roving and onstage performers and stages, everything in the attendee journey invited engagement, interaction, and play.

20200116-201928-GoogleAccelerate20-SM-1759@0.5x.png
get solving cards-mockup2-0.5x.png
20200116-190741-GoogleAccelerate20-SS-6862@0.5x.png
Background@0.5x.png
Layer 10@0.5x.png
acc20-CP-stage videos-accelerated2.gif
IMG_4683.jpeg
IMG_4706-2.png
20200116-222122-GoogleAccelerate20-SS-8543.jpg
 

Project Details

Creative Director of Evening Events
Welcome Reception & Closing Party  |   Accelerate 2020

7,500 attendees came together for the Accelerate 2020 conference in Las Vegas, and the evening events provided the memorable experiences needed to kick off and close this inspiring annual event.

As creative lead of evening events, I managed a creative team from concept through execution for all elements of the attendee experience.

From concepting the attendee journey, to creating the visual identity of the welcome and closing events, to activations, live performances, scenic installations and decor, printed and digital signage, down to the atmospheric lighting, every element was thoughtfully intertwined to create the exciting and memorable evenings of this event.